How often should I be shouting out others on Instagram stories?

Instagram story shout outs

Great question, you can shout out brands as much or as little as you like.

We proudly use a karma system that means that whenever you shout someone out, you earn credits for doing so and we then ensure that other brands in your community will shout you out in return, using those karma credits that you earned.

It won't necessarily be the brand that you shouted out that will shout you out in return, but rather that you shout out someone in your community and someone in your community will shout you out in return.