Get the visuals right, customize your button text, and review.
Great question! Firstly, you want to get the visuals right. We recommend you replicate what worked best in your social channels.
Put yourself in the shoes of a potential customer: when you see something new from a brand you don't know much about, the visuals make a big difference. Then keep things friendly and exciting to get the viewer clicking.
Button text is also important, sometimes saying 'BUY NOW' can be a bit aggressive compared to injecting your personality and saying something more fun like 'CHECK IT OUT!'.
When all is said and done, you should experiment, try a few different things, and we'll tell you in your stats what worked best.
Here are some examples of some ads we love: